Create to Learn Unit 3, Lesson 5: Online Presence for Artists

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Unit 3: Music and Recording CREATE TO LEARN Lesson 5: Online Presence for Artists (Diana Hellson) Unit 3: Music and Recording CURRICULUM CONNECTIONS British Columbia and Yukon • Entrepreneurship and Marketing 10 • Media Design 10 • Graphic Production 11 (identical to Entrepreneurship and Marketing 10) • Career Life Education Alberta, Northwest Territories and Nunavut • Grade 11 and Grade 12 Entrepreneurship course • Art 10, 20, 30 Ontario • Business Studies Grade 9 and 10 • Information and Communication Technology in Business, Grade 9 or 10 • Media Arts Grade 11 and 12 DURATION 2-3 Hours OVERVIEW Throughout this lesson, students will learn about the importance of online presence for art- ists. Students will analyze their favourite artists' social media pages examining artist bios and brand aesthetic. Finally, students will create their own social media posters to advertise their songs, keeping in mind how various elements such as font and colours convey mood and tone. MATERIALS • Computers/devices with internet and internet access • Canva subscription (or other graphic art app subscription) • "Social Media Poster Rubric" ACTIVATE: ANALYZE AN ARTIST Inform students that today's lesson is all about social media presence. Ask students to name an artist (or two, or three) with a strong social media presence. Together, as a class, review that art- ist's social media pages starting with Instagram, then Facebook and their website (if applicable). Discuss the following: 1. What is unique about this artist? 2. What information do they include in their bio? 3. What other information can you gather from their social media pages? 4. What is their brand aesthetic? A brand aesthetic refers to the mood, tone, and style of the visuals used in the content. 5. Is their content consistent across all platforms? ACQUIRE: ONLINE PRESENCE FOR ARTISTS (DIANA HELLSON) Have students read "Online Presence for Artists" by Diana Hellson found on pages 94 - 99 of the Create to Learn textbook. Alternatively, students can watch her lesson here: https://www.create- tolearn.ca/tutorial/artists-online-presence To debrief the reading, ask the class the following questions: 1. What questions does Diana recommend asking yourself in each lesson? 2. What information should your bio contain? Lesson Plan CREATE TO LEARN

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