Lesson 5: Online Presence for Artists (Diana Hellson) CREATE TO LEARN
3. What is the purpose of artists' social media pages?
4. What types of applications need longer biographies?
5. What does Diana say can be easy to miss in the beginning?
6. What are some examples of "brand assets"?
7. What tips does Diana give about creating social media posters?
APPLY: SONG POSTER
Inform the class that based on their leaning about social media presence, they are going to apply
the tips they learned to create a social media poster to advertise their songs!
For more tips, we recommend reviewing the following lessons:
1. Cash in on Your Passion by Casey Desjarlais for a Canva tutorial and tips for advertising on
Facebook and Instagram
2. Music Makers 101 by Dakota Bear for a Canva tutorial and a lesson about press and public-
ity, including how to create an electronic press kit.
3. Graphic Arts by Ovila Mailhot for a lesson about creating original graphic art using
Photoshop.
Before students begin, review the "Social Media Poster Rubric" so students know what they will
be graded on. Instruct students to think about which colours and fonts will help convey the mood
of their songs.
ASSESS: SOCIAL MEDIA POSTER RUBRIC
Use the "Social Media Poster Rubric" to assess students' posters.
