Issue link: https://takingitglobal.uberflip.com/i/1350781
D I A N A H E L L S O N 98 Brand assets should have a similar look and feel so people can see they go together. These assets include: • cover photo • profile picture • Logo What does consistency mean for the way people experience your brand? "They saw your really good bio on the festival application. They're going to go to your Facebook page. They're going to be met with this beautiful layout, this beautiful profile picture, beautiful cover. They're going to take you seriously right away." Keeping a consistent aesthetic through your music, fashion, photoshoots, brand assets makes a big difference. "It is very important if you are stepping into the industry to make sure your branding and your aesthetic are really well identifiable. Our opportunities come from being noticed.The image of looking that professional will stay with you." What consistent feel do you want your brand to have? LESSON 4: THE IMPORTANCE OF PROFESSIONAL LOOKING CONTENT In this lesson we are going to talk about the value of creating a set of social media post- ers to promote yourself and establish your presence. You might use posters to promote your artist page, your latest album or a project you're working on. That poster should include: • album name • release date • where to find your album Make sure your consistent aesthetic is present. If your album has a new aesthetic, make sure use those exact same colors within: • your social media posters • your icons