Issue link: https://takingitglobal.uberflip.com/i/1350781
O N L I N E P R E S E N C E F O R A R T I S T S 97 LESSON 2: YOUR BIO Your social media pages need bios to help people get to know who you are. Your bio should contain key information to educate your audience. It should have: • Who you are • Where you came from • What year you started doing music • What project are you working on right now? "Our social media page pages, our artists' pages, is where we want industry professionals and new supporters who've never heard of us before to stumble upon us, discover us and learn about us and decide to stick around." Larger things like grant applications, festival applications, showcase applications need different lengths of biographies. Diana likes to have her bio and all of her team member's bios handy in her notes section for grant applications. Here are some of her tips for bios: • When applying on grants, make sure your bio is really easy to read and succinct. • Keep adapting it • Keep it updated A current bio is so important. Diana says, "When you send it off to that next opportunity, you really want that person to have updated information about you and where you're at in your career and what's going on for you." What will you include in your bio? LESSON 3: BRAND IDENTITY AND CONSISTENCY Diana says that being consistent with your brand identity can be easy to miss in the beginning but is more and more important as you grow in your career. "Once you get to a point in your career where you're trying to enter the industry, you really want to have your brand identity so that you can have your brand assets completely consistent, that all share a general vibe, a general aesthetic or a color palette."