Lesson 5: Graphic Arts (Ovila Mailhot) CREATE TO LEARN
BRIEFING
This national not-for-profi t Indigenous education organization needed a complete brand refresh with modern, consistent
marketing tools to promote their annual Indspire Awards program and ceremony.
APPROACH
The Indspire Awards celebrate Indigenous people whose stories inspire, uplift and educate – to capture this, we wove
sample colours from recipient belongings and a "reaching for the stars" concept across a full suite of marketing materials.
RESULT
The new high-impact design artfully captures the vision of the awards program, while the layout of the revamped event
program lets each recipient take centre stage in appreciation of their unique accomplishments and stories.
Logo and write-up by Vincent Designs.
