Unit 2: Cultural Creations and Business CREATE TO LEARN
PEER ASSESSMENT RUBRIC
Grade your peers on the quality of their logos. If any category needs improvement or is unsatisfactory or missing,
make sure to add a comment on how they can improve in that area!
EXCELLENT
(12-15)
GOOD
(10-12)
SATISFACTORY
(7-9)
NEEDS
IMPROVEMENT
(0-7)
Brand Name
Brand name is origi-
nal, memorable and is
related to the product/
service
Brand name is some-
what original and
memorable, or con-
nected to the product/
service
Brand name is either
original, memorable
or connected to the
product or service
Brand name is neither
original, memorable
nor connected to the
product or service
Brand Colours
Brand colours elicit
emotions in the viewer
that correspond with
the product or service
Brand colours attempt
to elicit emotions in the
viewer that correspond
with the product or
service
Brand colours are
somewhat unrelated to
the product or service
but may have a signifi-
cant meaning
Brand colours are com-
pletely unrelated to the
product or service and
do not have a signifi-
cant meaning
Font
The font adds person-
ality to the logo
The font attempts to
add personality to the
logo
The font is either too
big, too small or dis-
tracting to the logo
The font is not legible
Purpose/
Audience
Design as a whole is
well connected to its
purpose and audience
Design as a whole is
clearly connected to its
purpose and audience
Design as a whole
has a slight connec-
tion to its purpose or
audience
Design has a whole
does not match the
purpose or audience
Creativity and
Originality
Logo displays a high
level of creativity and
originality
Logo displays some
use of creativity or
originality.
Logo displays little
to zero creativity or
originality
Logo is not original.
Total = /75 marks
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