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C A S E Y D E S J A R L A I S 8 EMAIL MARKETING Collect emails through your website so that you can send promotions and deals to your customers. You can retarget those customers to let them know about new offers. These same emails will help with your Facebook ads. INFLUENCER MARKETING Share your product with influential people who align with your brand. Ask them to post about your product and tag you to drive traffic to your website and offers. Casey explained the difference between two concepts that sound the same but are actually different. Advertisement: When you spend money to drive attention to your business promotions, like a commercial. Promotions: Actions that help to spread the word on your business (like a discount or a content) LESSON 6: WEBSITE BUILDING In this lesson, Casey & Dakota walk us through creating a website through Wix. You'll need an email address and you can sign up for free initially. The ADI build option lets Wix do all the hard work for you coding the site so you don't have to become a coder to start your online business journey. Here's how to get started. 1. Pick your site type. In the lesson, Dakota picked "Online Clothing Store". 2. Select the functions you want. Dakota chose instagram feed, subscribe form and chat. 3. Customize your store. Add the name, your profile image, brand palette and the template you want for your site. 4. Populate your website. Include information about you, your brand, your products or services. 5. Check mobile preview. Have a look at how your website is going to look in mobile view because most people will be looking at it on their phones. 6. Add your products. Delete the products that are pre-populated and create your